Suruwat – Business Plan Competition

Ideas are easy. Implementation is hard.

Guy Kawasaki AllTop Co-founder

About Suruwat

Start-up Competition (Suruwat, Phase-I), an initiation of Boston International College, aims to fuel entrepreneurship development by bringing innovative business ideas together through this program. It is a national level inter-college startup competition where participants from various business schools across the country will compete on their novel business ideas. In a developing country like ours, there is a need for people who are willing to take risks and involve in boosting the national economy directly and indirectly. The motive of this competition is to encourage promising individuals to pursue their dream along with creating employment and being an inspiration to other aspiring entrepreneurs.


This event will be a great platform that helps to convert an idea into a startup through the journey of self-exploration, teamwork, problem-solving, and networking. The winner and the runner up will receive the prize of NPR. 50000 and NPR. 25000 respectively as well as mentoring and support from BIC-Startups. So, if you have the drive to follow your dream then get ready to compete!


The competition will occur in two rounds:

  1. Preliminary Round
  2. Pitching Round

Preliminary Round

The first round is the initial review of business plans that determines which teams will be moving ahead to the final round. The participating teams need to submit their business idea in MS Word or PDF format to the organising committee. Approximately 10 teams will be chosen for the Pitching Round.

Pitching Round

The selected teams will be required to prepare a Pitch Deck and present their business idea to a panel of judges and invitees including potential investors. Teams will be given a maximum 6-minute for presentation followed by 4 minutes for questions and answers. The judges will make the final award decisions and the winners will be announced on the same day of the event.


Terms & Conditions

  1. The Business Plan Competition is limited to teams that include active students pursuing master’s degree (MBA, MBS, MBM, MHM, MFC, MHCM) or other master’s courses related to Business, Finance and Economics.
  2. The teams can have a maximum of four members.
  3. Each team needs to pay a participation fee of NPR. 1000 (one thousand) to confirm their participation.
  4. The business plan must be developed during the current school year and the students must have played a major role in writing the plan.
  5. The plans must be viable. Small and Medium Scale Enterprise’s plans are highly preferred. 
  6. Participants can present individually or collectively in the pitching round
  7. The BIC reserves the right to make the final decision about the appropriateness of submitted business plans based on the evaluation of the jury panel.
  8. Soft copy of the business plans must be submitted via e-mail at: [email protected]
  9. There is no language restriction in the Business Plan and Presentation. Both Nepali and English Script are welcome. 
  10. The BIC may invite the teams who have progressed into the final round in the relevant programs and events (incubation, investment, entrepreneurship talk programs, etc) in the future.
  11. In case of any dispute, the decisions taken by the organising committee will be final.

Please remember the following key dates:


Key Dates

Registration & Receiving Business Plan

September 26, Midnight

Informing the teams selected for Final Round

September 30, 2021

Receiving Slides from Selected Participants

October 3, Midnight

Final Presentation

October 6, 2021


Note: All the correspondence in regards to this event will be done via: [email protected]


Business Plan Template

Summary/Brief: Two – three brief sentences describing the customer problem/opportunity that you’re addressing, how you’ll address it,  and  why  your  company  is  the  best  one  to  address  it.    Also describe why you care about solving this problem (your “why”).

Market Opportunity

  • Name and  size  the  overall  market  focus,  including  potential  clients,  units,  revenue,  growth,  etc.
  • Include  the  “target  addressable  market,”  which  is  the  market  that  your  offering  will  specially  address.    Include  units,  revenue,  growth,  etc.
  • Include  a  “top  down”  (%  of  total  market)  and  “bottom  up”(who/what  you  can  serve  given your capacity)  approach.   
  •  Describe  any  important  market  evolutions,  transitions,  or  inflections.  

Target  Customers

  • Define  your  target  clients,  including  characteristics  (demographics,  socio-and  psycho-graphics)  and  their current needs,  including  any  research  surveys.
  • Include  examples,  stories,  “use  cases,”  or  “personas”  to  make  these  segments  more  alive  and  relevant.
  • Describe  any  market  validation  or  surveys  you’ve  conducted  or  plan  to  conduct.  

Market  Problem  and  Current  Solutions

  • What’s  the  market’s  current  big  problem  or  unmet  need?    
  • What’s  the  “pain”  or  gap  in  the  marketplace  that  you’re  addressing? For  example,  how  much  are  customers  losing  as  a  result  of  not  having  your  solution?    
  • Describe  the  significance  and  urgency  of this  issue.    What  happens  if  it’s  not  addressed?  Clearly  show  the  pain  and  why  this  is  a  big  issue/pain/concern  for  your  target  market.

Your  Product/Service  Solution

  • Describe  your  product/service  offering  and  how  it  addresses  your  target  market’s  needs.   
  • Draw parallels  for  how  your  solution  is  similar  (yet  different)  from  other  solutions. 

5) Competitors/Other  Solutions

  • List your biggest  competitors  and  the  key  factors on  which  you  compete.
  • Be sure  to  consider  the  “status  quo”  as  a  competitor  (“the  way  things  have  been”).
  • Include  a  competitor  scorecard/visual  that  shows  how  you  stack  up  against  the  competitors  on  key  factors.

Competitive Advantages

  • As  compared  to  your  competitors,  what  is  your  “secret  sauce”?  
  • What  makes  you  significantly better/different?
  •  Include patents,  key  relationships,  and other  advantages.
  • Describe  how  you  will  make  this  advantage  sustainable  over  time.


  • Describe  how  you  will  make  money,  both  in  the  short-and  long-term.
  • Is  your  offering targeted  to  business  to  consumer  (B  to  C),  business  to  business  (B  to  B),  or  both?
  • What  are  your  key  revenue  streams?
  • How  viable  and  sustainable  are  these  revenues?  How  have  you  tested  them/how  do  you  know?
  • What’s  your  proposed  pricing  strategy?
  • What  are  your  startup  expenses  and  ongoing  expenses?    What  are  the  key  drivers  of  your  expenses?
  • What  are  your  average  revenues,  expenses,  and  gross  profits  per  client,  product,  store,  etc?
  • How  will  you  provide  customer  and  partner  support?

Sales  &  Marketing  Strategy

  • How  will  you  effectively  reach  your  target  markets?
  • What  sales  and  marketing  channels  will  you/have  you  used?
  • What  is  your  marketing  mix  (advertising,  promotion,  word-of-mouth,  etc.)  and  your  budget?


  • What  relationships  and  traction  have  you  already  created?
  • Include  a  timeline  and  past  &  future  milestones.
  • Include  key  client  revenues,  press  mentions,  articles,  strategic  partnerships,  awards,  etc.Company  Financials  (3  –5years  out)
  • What  funding  have  you  had  to  date?
  • What  are  your  3-5  year  financial  projections  for  revenues,  expenditures,  and  profit?   
  • What  is  your  break-even  level  of  revenues  and  when  does  it  occur?
  • What  are  your  key  assumptions  and  how  have  you  tested  them?

Funding  Needed &  Use  of  Funds

  • What,  if  any, startup  funding  have  you  had  so  far?    How  have  you  used  the  funds?
  • What  startup  or  other  funding  do  you  need  going  forward?    How  much  and  what  will  you  use  it  for(show  a  timeline)?
  • How  much  investor  funds  do you  want,  if  any, and  how  will  you  use  them?    What  will  investors  get  in  return,  including  equity  ownership?

Team  &  Advisors

  • List  your  team  members  and  the  roles  they’ll  play  in  the  venture.
  • Very  briefly  describe  their  qualifications  (even  if  they’re  students  or  have  little  experience).    Include  education,  experience,  leadership  experience,  relevant  experiences.
  • List your advisors, company name, expertise, and how they’re supporting your venture (including investing). 

For Assistance:

Prem Gaire- 9801132391
Rishi Ram Chapagai- 9801332279
Jagdish Timilsina – 9801332283

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